In the 1920s, the Jewish National Fund relocated its operations from Europe to Jerusalem, bringing with it a bold vision for documenting—and directing—the story of the Jewish people in the land of Israel. One of its first major initiatives was the creation of a groundbreaking photographic archive, conceived not merely as a record of events but as a tool for shaping collective memory and mobilizing support. These striking images played a central role in fundraising campaigns, public outreach, and the construction of a new national narrative in pre-state Palestine. From portraits of pioneers to depictions of settlement and transformation, the archive helped define how the Zionist enterprise was seen both at home and abroad. Join us to explore the archive’s formative years, the visual strategies it employed, and the enduring impact of its imagery on the making of a nation.